Thursday, March 13, 2008

CASE ORGANIZATION (Mc Donald)






The birth of McDonald's began with Raymond Albert Kroc.
Ray Kroc was the exclusive distributor of a milk shake maker called the Multimixer. Meanwhile, two brothers, Richard and Maurice McDonald owned and ran a hamburger restaurant in San Bernadino, California, in the 1950s. Ray Kroc heard how well the McDonald brothers were doing using his Multimixers to serve their customers. He met up with them and acquired the franchising right from them to run McDonald's restaurants.
A great success story was in the making. In 1955, Ray Kroc founded the McDonald's Corporation and opened the first restaurant in Des Plaines, Illinois. In 1961, he bought out the McDonald brothers And the rest, as they say, is history. McDonald's grew into the largest restaurant organisation in the world. Today, there are more than 30,000 McDonald's restaurants serving 47 million customers each day in over 100 countries. Ray Kroc died in 1984 but his legacy is very much alive. His success story continues with McDonald's families of employees, franchisees and suppliers. His commitment, dedication and achievements continue to live on at McDonald's restaurants across the world


MISSION STATEMENT
We aim to be the leader in the Quick Service Restaurant (QSR) industry by maximising Profits and through our Principles of QSC & V (Quality, Service, Cleanliness & Value) consistent with the needs of our Customers, Employees and Community."
OUR VISION
To be our customers' favourite place and way to eat.



OUR VALUES
McDonald's mission is to be our customers' favourite place and way to eat – with inspired people who delight each customer with unmatched quality, service, cleanliness and value every time.
History of RMCC
The Ronald McDonald Children's Charities Fund of Malaysia was established on February 15, 1990. Its main goal has always been to help children in need: from children who need medical assistance to those needing education support. Our main aim is to make them smile and live their lives like any other children.
RMCC in Malaysia is the local chapter of the international Ronald McDonald House Charities which was first established in the USA and now has chapters all over the world. The charity represents McDonald's effort throughout the world of giving back to the community in the 121 countries where it conducts business.
RMCC is a registered society with the Registrar of Societies. The day-to-day administration of RMCC is undertaken by three full time executive staff. A committee comprising a President, a Vice President, a Secretary, an Assistant Secretary, a Treasurer and 5 committee members, all of whom are office bearers of RMCC, provides the overall directions and supervision in the conduct of the activities of RMCC. All the office bearers are volunteers. In addition to the office bearers, RMCC also appoints an external auditor and several advisers who help guide the society.
The supreme authority of the society is vested in a general meeting of the members which is held annually. An election of office bearers is held at the annual general meeting.
RMCC is a tax-exempt body and all donations above RM50 are issued a tax-exemption receipt recognized by the Inland Revenue Board of Malaysia.
RMCC's efforts are realized through its members, McDonald's staff, customers and suppliers. McDonald's customers are a major contributor to RMCC as they put their small change into the little coin boxes that are placed on the counter of every McDonald's outlet. Truly, the line "A little change changes lives" is an important element in RMCC's fundraising efforts throughout the year. RMCC also relies on support from other caring organizations, companies and individuals who would like to lend a helping hand to the less fortunate children in Malaysia. Sometimes, companies and individuals want to give to charity but are not sure which one: RMCC offers them the alternative of giving to one organization that in turn channels it to help one very important cause - the well-being of less fortunate children in Malaysia.







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